Back by popular demand!  We are thrilled to welcome Alex Strang and Fiona McKinnon from the Moment Company who will be discussing how to unlock the power of Strategically Positioning Your Mindfulness Business for the Workplace.

This is expected to be a transformative session where Alex and Fiona will blend insights from April Dunford‘s groundbreaking book, “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It,” with their real-world experiences of going through this process themselves.

They report that in today’s crowded marketplace, standing out is not just an option – it’s essential.

In this interactive talk, Fiona and Alex will explore:

Why Positioning Matters: Explore why effective positioning is crucial for mindfulness businesses in the workplace environment, and how it influences customer decisions and sets you apart in a crowded market.

Shifting from Abstract to Tangible Impact: They will discuss ideas for how to articulate the immediate and long-term benefits of your mindfulness/wellbeing offerings in HR and business terms.

Trends and Market Context: Discover how to leverage emerging trends to amplify your positioning and stay ahead of the curve in today’s workplace landscape.

Through a balanced blend of theory and practice, you’ll leave this session equipped with actionable insights and strategies to elevate your business in the marketplace.

Join us for what will be an insightful and interactive event.

Date: 28th February 2024
Time: 7-8 pm GMT
Location: Online via Zoom

This event is free to MWC annual paying members. Non-paying followers, non-paying members and guest are welcome to attend at a cost of £15.00 or a donation.

Please note, if you are already a full paying member of the MWC, you can access this event free as a part of your membership.  Please log into the MWC hub and click ‘going’ to the event and you will be sent the Zoom details.

Buy your tickets here.